Use Splash to create discount codes and tracking links to help promote your event and drive registration.

In this article, learn how to create, edit, delete, and export discount codes and tracking links.

	This feature is available to Free, Basic, Pro, and Enterprise plans
	Roles available: Admin, Admin (Basic), Creative Specialist, Group Manager, Event Organizer, Integrations Specialist, and Viewer
	This feature is in General Availability

On this page:

Creating discount codes

Discount codes can be added one-by-one, generated en masse, or imported in bulk via a CSV file. 

To create a new discount code:

1. Click the Tickets tab or the Ticket Editor touchpoint.
2. Select Discount Codes.
3. Click New Discount Code.

On the next page, you’ll find the following options:

Single Code: Use this option to add discount codes one-by-one.
Multiple Codes: Use this option to mass generate discount codes.
Import CSV: Use this option to import a list of discount codes.
Export CSV: Use this option to export a list of your discount codes.

Single Code

The Single Code option allows you to add individually created codes to your tickets.

To add a single code:

1. Enter the name of the discount code.
2. Under Set Discount Amount, click the $ or % icon to determine whether the discount is dollar or percentage-based. Enter the discount amount in the input field.
3. Use the Applies To section to specify the ticket(s) the discount should apply to. If the discount is applicable to all tickets, select All Ticket Types.
4. In the Number Available field, enter the number of orders the discount code can apply to. If there isn’t a limit, leave this section blank.
5. If the discount code is only available for a certain time (e.g. an early bird ticket sale), check off Customize Date and Time. Enter the date and time in the fields that appear.
6. Once all details have been added, click Save.

Multiple Codes

The Multiple Codes option allows you to mass generate discount codes.

To generate multiple codes:

1. Enter the number of discount codes to be generated.
2. Under Set Discount Amount, click the $ or % icon to determine whether the discount is dollar or percentage-based. Enter the discount amount in the input field.
3. Use the Applies To section to specify the ticket(s) the discount should apply to. If the discount is applicable to all tickets, select All Ticket Types.
4. In the Number Available field, enter the number of orders the discount code can apply to. If there isn’t a limit, leave this section blank.
5. If the discount code is only available for a certain time (e.g. an early bird ticket sale), check off Customize Date and Time. Enter the date in time in the fields that appear.
6. Once all details have been added, click Save.

Import CSV

The Import CSV options allows you to save time by batch uploading your discount code information.

To format and upload a spreadsheet of discount codes:

1. Create 4 columns in your preferred spreadsheet application (e.g. Microsoft Excel, Numbers, etc.).
2. Label each column with the following headers:
   Discount Code: Enter the name of each discount code in this column.
   Flat Discount Amount: Enter the dollar amount of each discount code in this column.
   Percent Discount: Enter the percentage amount of each discount code in this column.
   Max Uses: Enter the number of orders the discount code can apply to in this column.
   Download a test template here.
3. If you choose to offer a dollar amount for a discount code, enter a "0" in the percentage column and vice versa.
4. Once all discount codes have been added, save or export the file in a .CSV format.
5. Click Upload Your CSV File.

A confirmation screen will appear with the number of discount codes added.

Viewing discount code usage

The Export CSV options allows you to export a full list of your discount codes, amounts, and uses.

To export your discount codes:

1. Click the Tickets tab or the Ticket Editor touchpoint.
2. Click Discount Codes.
3. Select Export CSV.
4. Enter the email address where the export should be sent.
5. Click Export.

The guest list also includes a filter to view orders based on discount codes used.

To apply the discount codes filter:

1. Click the RSVPs tab. 
2. Click Filter Responses.
3. Select Discount Code.
4. Choose the discount code(s).

Editing and deleting discount codes

Discount codes can be edited or deleted at any time.

To edit a discount code:

1. Click the Tickets tab or the Ticket Editor touchpoint.
2. Click Discount Codes.
3. Hover over the code and click Edit.
4. Make any changes and click Save.

To delete a discount code:

1. Click the Tickets tab or the Ticket Editor touchpoint
2. Click Discount Codes.
3. Hover over the code and click Edit.
4. Click Delete.

Multiple discount codes cannot be edited or removed at one time. 

Creating tracking links

Splash tracking links allow you to measure:

• Page traffic from a source
• RSVPs generated by a source
• Who RSVP'd via a source
• Ticket sales associated with a source

Sources can include recruiters, sales reps, an email blast, a social media ad, or any other way your tracking link is shared. Additionally, you can use tracking links to make different ticket types exclusive to certain segments of guests.

To create a tracking link:

1. Open the Analytics tab.
2. Click Advanced Tracking.
3. Click New Tracking Link to the right of the page.
4. Assign the link a name and edit the URL to your liking.
5. Click Save.

Applying tracking links to tickets

Once tracking links are created, you can apply them to your tickets and attribute revenue to each source.

To apply a tracking link to a ticket:

1. Click the Tickets tab or the Ticket Editor touchpoint.
2. Click Edit next to the ticket the tracking link should be applied to.
3. Under Availability, select Limited Availability.
4. Check off the corresponding tracking link.
5. Click Save.

Tracking links URLs will only show the tickets you exclusively set up for that link. Any tickets tied to tracking links will be hidden from your event page.

Editing and deleting tracking links

Tracking links can be edited or deleted at any time.

To edit a tracking link:

1. Open the Analytics tab.
2. Click Advanced Tracking.
3. Click the tracking link.
4. Make any changes and click Save.

To delete a tracking link:

1. Open the Analytics tab.
2. Click Advanced Tracking.
3. Click the tracking link.
4. Click Delete.

Measuring the success of your tracking links

There are two different ways to measure tracking link performance in Splash: the Tracking Link dashboard and the Guest List filter.

Tracking Link dashboard

The Tracking Links dashboard is where you can see the total visits and ticket sales associated with your tracking links.

To view your Tracking Links dashboard:

1. Open the Analytics tab.
2. Click Advanced Tracking.

Here, you’ll find the total tracking link visits, total tickets sold, and total ticket sales across all tracking links.

To view more information about the performance of an individual tracking link, click the View Details button. Here, you’ll find a breakdown of each tracking link per order. This includes the number of tickets purchased in the order, the purchaser’s name, the ticket type, the purchase date, and the total ticket amount.

Guest List filter

You can use filters to view your guest list by tracking link(s), giving you full visibility into who RSVP'd through each promotional source.

To view tracking links in your guest list:

1. Open the RSVPs tab.
2. Click Filters.
3. Locate the Tracking Links filter and check off the box next to the corresponding link(s).