Splash’s ticketing platform enables you to create different buying experiences for your guests. These methods can incentivize early ticket sales and encourage guests to bring a friend.

In this article, learn how to set up a waitlist, early bird pricing, and a buy one, get one free model.

On this page:

Creating a waitlist

Splash does not offer built-in waitlist functionality. But it’s still possible to collect interest from prospective guests using a waitlist ticket, then send targeted follow ups once spots become available.

Step (1/4) Create a waitlist ticket

Start by creating a free ticket that will collect guest information and serve as your waitlist.

To create a free ticket:

1. Click the Tickets tab or click the Ticket Editor touchpoint.
2. Click New Ticket Type in the upper right.
3. Click the Make this an RSVP Ticket checkbox at the bottom of the Ticket Setup section.
4. Enter a ticket name and description that’s specific to a waitlist ticket.
5. Click Save.

Step (2/4) Customize your confirmations

Your waitlist ticket should include confirmation messaging that reiterates that this ticket does not provide admission to your event.

To customize your confirmations:

1. Navigate to the Confirmations touchpoint.
2. Click the Default Ticket dropdown in the upper left.
3. Select Add Custom.
4. Select the waitlist ticket from the dropdown.
5. Click Add.
6. Click Unlink from the Default Ticket in the on-page section.
7. Disable the Add to calendar button from the on-page confirmation.
8. Click Unlink from the Default Ticket in the email section.
9. Disable the Attach calendar invite and Include Ticket PDF settings from the email confirmation.
10. Customize the on-page and email confirmation with waitlist-specific information.
11. Click Save.

Step (3/4) Release more tickets

When you’re ready to release more tickets, you can either:

1. Increase the ticket quantity of your original ticket.
2. Create a new ticket exclusive to a tracking link.

Step (4/4) Promote the tickets to waitlisted guests

Use Splash’s Email Sender to target waitlisted guests with an invitation to purchase your released tickets.

To create this email:

1. Click the Email tab.
2. Click New Email.
3. Select Splash’s premade Invite email template or start from scratch.
4. If you hide your tickets behind a tracking link, be sure to update any button links with the appropriate URL. 
5. Click the Recipients tab.
6. From the Add Quick List dropdown, select your waitlist ticket.
7. Click Review to finalize the details.
8. Hit Send.

Setting up early bird pricing

Incentivize early ticket sales by creating an “early bird” pricing offer. You can either create an early bird ticket type with a lower ticket price or use a special discount code.

Create an early bird ticket type

The benefits of creating a specific early bird ticket type include:

• Assigning a limited timeframe for when the ticket is available
• Setting an early bird price
• Controlling the quantity of tickets
• Hiding the tickets behind a tracking link for reserved guests

To create an early bird ticket type:

• Click the Tickets tab or Ticket Editor touchpoint.
• Click New Ticket Type.
• Enter a ticket name and description for your early bird special.
• Assign a quantity of tickets.
• Click the Show guests number of remaining tickets checkbox.
• Enter an early bird ticket price.

To limit the availability of this ticket to a certain timeframe:

1. Click the On-Sale dropdown.
2. Select Limited Availability.
3. Enter a custom timeframe. This will display on your ticket order form.

Create an early bird discount code

As an alternative to creating a ticket type, you can instead create a discount code for early purchasers. You can limit the availability of this code to a specific timeframe.

Making a buy one, get one free special

Use the steps below to create a buy one, get one free model:

1. Click on the Tickets tab or Ticket Editor touchpoint.
2. Click the New Ticket Type button.
3. Enter a name for the ticket that’s descriptive of the buy one, get one free special.
4. In the Ticket Quantity section, enter a minimum value of 2 and maximum value of 2.
5. Enter a ticket price that’s 50% of the base ticket price.
   Example: The base ticket price is $100 so your buy one, get one free ticket should be $50.
6. Enter a description that explains the buy one, get one free special.
7. Click Save.