Product release stages define the lifecycle of a product’s functionality. This article breaks down each stage so you and your team can plan your use of Splash's latest features.

Product Release Stage Definitions

Beta 

Splash strives to create product features that event marketers want and value. We collect information about the problems we are looking to solve, their impact, and potential approaches to delivering a solution. 

Once our team determines and crafts the best solution, we are ready to get customer feedback. Enter: the Beta stage. 

The Beta stage is where customers validate and provide feedback. The program participants agree to help Splash understand if the new capabilities meet the outlined goals of the initiative. This crucial phase helps Splash ensure the readiness of the solution for a wider product release.  

Customer Availability: Participants in beta are selected by invitation, or customers may choose to participate or not to participate. These invitations may be public or private, depending on the release feature. 

Support: All known issues are documented and communicated to the support team. 

Production readiness: Functionality is feature complete and production-ready. All the bugs addressed prior to this point are addressed and fixed. 

Limited Availability

Depending on the customer feedback received from the Beta phase, a product release may or may not enter Limited Availability. Limited Availability is the final step to enable the solution. It exists so that the product team can closely monitor success before a wider release to all customers. 

Customer Availability: This can roll-out to all customers or specific segments of users in addition to or in place of an existing functionality. 

Support: All issues are documented and resolved as a normal ticket to support would. 

Production readiness: When the feature is complete, the roll-out of this feature will begin. All the blocker, critical, and major bugs are resolved. 

General Availability

The final stage of the product release journey is General Availability. General Availability happens to a product feature when a solution passes all prior stages and is available to all customers, existing and new. 

Customer availability: All Splash customers, depending on feature availability (i.e. freemium vs. paid user) have access to general availability. 

Support: All general availability offerings are fully supported. 

Production readiness: All release features at this level are fully functioning production-level workloads.

More questions? Reach out to our team.