Ready to become fluent in Splash?

We're going to kick things off with some key Splash terminology to make sure we're speaking the same language once you get inside the actual product. It will start off fairly simple and then progress into some more advanced terms.

Here is the full list of terms the above video defines:


Elements are individual components that make up blocks. These are things like headlines, buttons, and images, for example.


Containers are what hold or wrap the elements in place. Those containers are stored in what we call Blocks.


Blocks are appropriately named because they are going to stack on top of each other to make up an actual event page. You can drag and drop the blocks around to reorder them, hide or delete them completely, or add new ones that don't even exist on your event page by default.

Event Pages 

An Event Page is pretty much what you'd guess: The literal web-page you are designing.


A Theme is a lot more powerful than an Event Page alone. A theme will not only include your Event Page, but also your brand assets, such as your color palette and brand typography. It can include custom email templates that you design, and it will even bake in any revisions you've made to your registration experience (aka that custom form and confirmation messaging).

The idea is that you use a pre-established theme to create your first event page, then make edits to that page. Change the content, switch the imagery up, re-style the entire experience, and THEN, when you save the event page out as a THEME, all of that heavy lifting that you've already completed will be in a template. So next time, when you go to use this theme to create a new event, everything will be set up in advance and there will be no need to repeat your steps.


You have an unlimited amount of backups at your disposal and they serve as saved moments in time of your Event Page's creation. So let's say you're about to completely re-brand your page. Before you do this, it would be wise to make a Backup so that if anything goes wrong, or if you prefer how the page was originally, you can navigate to your backups and restore the page back to normal. An important thing to know: The Splash CMS DOES NOT have an edit undo feature, so Backups are your safety net. Keep in mind that Splash auto-populates Backups of your page once every half hour that you have been editing the page.


Stages exist in the same area of the tool as backups, but they strategically work a bit differently. Stages are a dynamic version of our backups feature, empowering the designer to schedule different versions of their Event Page to appear before, during, and after their event. Just like with Backups, a designer can create an unlimited number of Stages.

Let's run through a scenario: You have a massive event coming up but you don't have all the necessary details for your it yet. You're not sure who the speakers will be, you haven't nailed down the sponsors, and you sure don't know if the venue can be booked. However, you're on a tight deadline and need to get some version of the event page live to the world. Well, we would suggest utilizing Stages to create a Pre-event stage of sorts, where you have a simple call to action that says Save the Date, with a countdown element to get people excited. While that stage is live to the world, you as a designer can be working behind the scenes on the next version or next stage of your page that has all those main details nailed down. When the next stage is ready to launch, you can publish it manually and it will then become the live version of the page. Pretty neat, right?

To take it a step further, after the event concludes, you can even create a Post Event Stage with a nice big "Thank You For Attending" message, a photo gallery of the event, and maybe an invite to your next event, too! And you can schedule that stage to launch automatically as soon as the event concludes. How wild is that? As an added bonus, stages will save at the theme level, so the next time you create an event with this theme, those pre and post-event stages will already have been created and scheduled!


A Hub element can be added to any page, serving as a calendar for your event series. Events can be pulled in from a number of external sources along with Splash. Once populated, a Hub can be visually customized or enhanced through an advanced filtering system that we call "Hub Management." A designer can dictate what events are shown to which attendees, determine how to emphasize featured events over default events, and even allow attendees to subscribe to the event Hub for updates. It's one of the most powerful elements in the CMS and can really elevate your game to the next level.


The Repeatable is most often used to showcase speakers at your event, display a general run of show or agenda, and can even be used to create a sponsor block with a group of logos. Repeatables are basically a collection of components that allow a designer to quickly and easily duplicate content over and over or remove it one-by-one. There is freedom to change content out individually, or re-style it all as a unit. To put it more simply: Repeatables will save you a ton of time throughout your event page creation.

Registration Form Element

Arguably the most important aspect of your event page is the registration experience for the attendee. The form element allows a designer to customize exactly where the form lives and what it looks like. The default form can be styled via the Form Builder, but the element itself can be added inline, anywhere on a Splash page.


The on-page and email confirmation messaging can be molded to match any necessary brand guidelines and voice. The best way to access the Confirmation Messaging and styling is through the Confirmations Touchpoint.

Share Card

The Share Card is a visual representation of your event page when you decide to share your event with the world. It is quite literally a 250x350 pixel image that houses dynamic content from your event page, like your event title, time and date, giving potential attendees a quick summary of what to expect. This image populates when you share your URL on Facebook, LinkedIn, Twitter, Slack, and even when you message your friends the link through SMS text. It's important for this Share Card to be on-brand and eye-catching, so we've made it fully customizable inside the Share Card touchpoint workspace.


A workspace is just a fancy term for the different aspects of the tool you'll be working with. Examples include the Repeatable Workspace and the Mobile Workspace.

Multi-Device Curation

This term refers to the ability to independently style how your event page will appear across desktop, tablet, and mobile views. Splash gives you the opportunity to alter sizing and spacing to make the viewer's user experience top-notch. You can make changes on mobile that won't have any effect on desktop. In a world where 60% of your attendees are going to be registering for your events on their mobile devices, we know how thoughtful that experience needs to be.

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