How do I set up UTM Parameters within the Form Builder?

Simply put, UTM Parameters are tags that can be added to your URL to track the source back to Google Analytics. Within Splash, you are can use UTM Parameters as a tool to help you with tracking.

Setting them up

With Form Builder, setting up UTM Parameters are a simple as adding a question to a form. That’s because adding UTM_Parameters as a question is all it takes.

1. Add the UTM Parameter question and Select each "Source."


2. Go to the Event Page with a parameter for each UTM parameter. {i.e. utm_source=Google}

    1. Example URL:

3. RSVP to the event as you would normally.


4. The last step is to head to the Event Level Guest List. You will see the parameters given from the URL.


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