Simply put, UTM Parameters are tags that can be added to your URL to track the source back to Google Analytics. Within Splash, you are can use UTM Parameters as a tool to help you with tracking.

How to Set Up UTM Parameters

Setting up UTM Parameters is as simple as adding a question to your event's form. Let's dive in!

1. From inside your event's Form Builder, click Add Question and select UTM Parameter. Make sure to also keep each Source checked off.

2. Go to the Event Page with a parameter for each UTM parameter. {i.e. utm_source=Google}

• Example URL: https://splashholidayhappyhour.splashthat.com/?utm_source=Source_Test&utm_medium=Medium_Test&utm_campaign=Name_Test&utm_term=Term_Test&utm_content=Content_Test

3. RSVP to the event as you would normally.

4. The last step is to head to the event's guest list. You'll see the parameters given from the URL in the corresponding UTM columns. It's a simple as that!

UTM Parameters on Hubs and Hub Events

If you're using a hub to make your events more discoverable, consider implementing UTM Parameters to track guests from the hub to the hub event they click on and RSVP to.

1. Follow the same steps outlined above to add the UTM Parameter question to the hub's form and to each hub event's form.
2. Apply any or all of the default UTM parameters to the hub's URL. Note that this solution only works with our default parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content. This solution does not support custom UTM parameters.

• Example URL: https://pixelpalacehub.splashthat.com/?utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

Check out how the parameters follow the guest from the hub to the hub event:

These parameters will now be available in the UTM columns of both the hub's subscriber list (if you have auto-subscribe turned on) and the hub event's guest list.