Simply put, UTM Parameters are tags that can be added to your URL to track the source back to Google Analytics. Within Splash, you are can use UTM Parameters as a tool to help you with tracking.
Setting them up
With Form Builder, setting up UTM Parameters are a simple as adding a question to a form. That’s because adding UTM_Parameters as a question is all it takes.
1. Add the UTM Parameter question and Select each "Source."
2. Go to the Event Page with a parameter for each UTM parameter. {i.e. utm_source=Google}
3. RSVP to the event as you would normally.
4. The last step is to head to the Event Level Guest List. You will see the parameters given from the URL.
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