Tags are identifiers for your contacts. What does a name mean to your marketing team? What about sales, or recruiting?

By adding tags to your event contacts, you can segment your email sequencing, on-site identification, and post-event engagement analytics to specific target audiences.

You can create lists from tags, filter by tags in your Guest List, send emails based on tags, and even filter by tags on-site.

To upload tags for new or already existing contacts, simply create a .CSV spreadsheet file with a minimum of two columns: email address and tags.

Make sure that you have a column header for each column and that tags are all in one column, separated by commas. Learn more about formatting your .CSV file here.