Powered by AI, Attendance Insights gives hosts insights about anticipated event outcomes, and empowers you to take informed actions that will ultimately lead to event success. 

	This feature is available to Basic, Pro, and Enterprise plans
	Roles available: Admin, Admin (Basic), Group Manager, Creative Specialist, Event Organizer, and Integrations Specialist
	This feature is in General Availability

On this page:

How to access Attendance Insights

When insights are available, a banner will appear on the event overview. By clicking View insights, you will be taken to Attendance Insights. 

You can also view Attendance Insights at any time by clicking into Analytics, then Attendance Insights.  

How to use the Attendance Insights

Attendance Insights predicts attendance based on a multitude of data points and historical event comparisons and provides data-backed recommendations for how to improve expected attendance.

The tool should be used between 28 and 1 day(s) before the event start date, in order to provide the most accurate estimates and suggestions that will make the biggest impact.  

Pre-Event

Attendance Goal

This is your goal for the number of guests that attend your event. Changing this number will update future predictions. 

Predicted Attendance

This is the number of guests, presented as a range, that is predicted to attend. Predictions are more accurate the closer to your event date. 

The prediction will range from Low, Medium or High Confidence. 

• High: 81-100%
• Medium: 66-80% 
• Low: 0-65%

Insights will be generated from Splash’s historical event data for events that have successfully hit their attendance goals. 

Available Insights

Insights are based on your current event set up and past event performance. They include recommendations for everything from the best times to send invites and reminders to proven tips for driving page traffic.
Here is a list of some key words used in Attendance Insights:

• Event Type: Event Type refers to the type of event you’re hosting. Some insights are specific to the Event Type associated with your event and will be included in recommendations. . You can view your Event Type in your Settings.
• Decision makers: Decision makers are any attendee with a senior of higher job title. For example, a “CEO”, “VP”, “Founder”, etc.
• Guest List: The Guest List number is the total number of guests invited to your event.
• Registered to Attend: The Registered to Attend number is the total number of guests with an Attending status.

Post-Event

Once the event has ended, hosts will see a summary of the event performance, which can include number of page views, number of attendees, email open rates and more. 

How to use the Prediction Calculator 

The Prediction Calculator is available to showcase how certain actions will affect the number of attendees and see real-time predictions. 

The calculator will show a host how many more emails they should send, how many more guests they should invite, and how many more page views they should strive for in order to hit their attendance target. 

Using the Prediction Calculator is recommended for those who are sending emails outside of Splash 

Once the event organizer knows the target numbers, they should take these informed actions in order to hit their desired attendance target. 

FAQs

1. How are attendance predictions calculated?
   1. Splash is utilizing Machine Learning to predict future attendance based on thousands of previous events. We are utilizing factors such as event type, timing, outreach strategies, and more to present an informed prediction.
      
      
2. What are similar events?
   1. Similar events had a similar number of attendees to the goal attendance, are of the same event type, and are from the same organization whenever possible.
      
      
3. What if I use an external email provider?
   1. We can only provide predictive suggestions based on emails sent within Splash. If you use an external email provider, we recommend you use our Prediction Calculator to input the external metrics and receive a prediction.