How do I dynamically add event and guest info to my emails (i.e. "Dear John")?
Do you want to add a personal touch to your emails? Every email can start out with your guest's name and pull all of your event information dynamically from your event settings.
Why use these tags? Make it easy on yourself! Design your email so that it can be used again and again, with minimal changes.
Within the body of your email, in any text block, or the subject line of your email, you can add any of the following dynamic tags in this format: [tag]. Remember, tags are case sensitive! Make sure that all letters are lower case and be sure to include the brackets.
* This feature is currently available in emails you create and send, but not automated emails from Splash (i.e. confirmation emails).
Guest Information Tags:
[email] Ex: email@example.com
[first_name] Ex: Max
[last_name] Ex: The Dog
[full_name] Ex: Max the Dog
[guest_company] Ex: Splash
[guest_title] Ex: Chief of Hospitality, Entertainment, and Wellness
Event Information Tags:
[domain] = Event Domain
[title] = Title of Event
[event_url] = Event URL
[event_year] = 2015
[event_date] = Day of Week, Month Day Ex: Saturday, February 20
[event_time] Ex: 10:00 - 2:00 PM EST
[event_date_short] Ex: Feb 19
[event_time_short] Ex: 10AM to 2PM
[event_venue] = Venue and Address
[event_venue_name] = Location Name
[event_address] = Address
[event_city] = City
[event_state] = State
[event_zipcode] = ZIP
[event_country] = United States
You can also view these personalization tags within the email sender. Just click on View Personalization Tags in the Advanced Options box. Don't have names or information for all your guests? If you want to still use a dynamic tag in an email, you can create what's called a fallback value.
Instead, format your tags as follows: [first_name|Insert fall back text here]
Example: [first_name|Hey there!] = Max OR Hey there!
As a heads up for any dynamic tags that can be partially full, the information available will be shown. If every value is empty, it will display the fall back value.