You were expecting an “it depends” answer here, weren’t you? Well, it does to an extent. Bottom line: generating a new, personalized event page that looks awesome should only take minutes.
You have an array of powerful design and event management tools at your disposal, so you can immerse yourself into each one as long as time allows. It all depends on how serious of a designer or event marketer you are.
Organizing an impromptu happy hour? Sure, spend 5-10 minutes on the design and invitation, and be done. Your wedding? It’s probably worth diving in a bit longer (unless you’re eloping), and cultivating each section, the design aesthetic, and messaging to its fullest extent.
Dive through each tab on your toolbar and test until you feel confident to send your Splash page into the wild.