How do I create custom ticket types?

There are a number of reasons why you might want to create different types of tickets:

  • You're selling different access levels, price points, or event experiences
  • You’re offering a promotional rate (e.g. Early Bird) during a specified timeframe 
  • Even though tickets are free, you want to encourage guests to make a donation

… and those are just a few possibilities.

Let’s take a look at how to create tickets that best reflect your selling intentions.

Get To Know Your Options

To get started, hop into the Tickets tab.

Image 2020-02-26 at 9.38.32 AM

After clicking the New Ticket button, you’ll have some decisions to make — and most of them will happen in the interface below:




The Basics

  • Name refers to how the ticket will appear to both you and potential guests - so choose wisely!

  • Description is what ticket buyers can expect with their purchase.
    • HTML tags can be added in the description for creating links as well as bolded, italicized, underlined and paragraph text. A tag can also be used to add a line break to the description.

      The following tags are supported for these options: a (links), strong (bolded text), em (italicized text), u (underlined text), p (paragraph), and br (line break). 


  • Customize Dates & Times is used when you have various tickets for different sessions — in other words, if each ticket has a date/time that is different than your event page's set date and time. 

    By customizing dates and times, the ticket's accompanying confirmation email and calendar invite will be updated accordingly.

  • Make this an RSVP Ticket (located along the bottom of ticket form) is a great option for free ticketed events. This will remove all purchasing language from the order form, checkout page, and confirmations.

Check out these basic ticket settings below:



Ticket Quantities & Limits

  • Quantity refers to the number of tickets available for purchase. The default is 50, so make sure to change this if you’re working with a finite (or infinite!) number of tickets.

  • Show guests number of tickets remaining does exactly what it suggests: when someone open the order form, they’ll see the number of available tickets remaining.

  • Per-Order-Limit enables you to limit the number of tickets a single person can buy. It also allows you to set a minimum ticket requirement.

  • Order Time Limit is the amount of time a potential guest can keep tickets in their “cart” before they’re released; the default is 15 minutes.


Ticket Pricing, Fees, & Donations

  • Ticket Price is the base cost for each ticket before fees.

  • Pass Fee Onto Buyer is our default option for handling Splash ticketing fees. With this option enabled, buyers can pay all or a portion of Splash ticketing fees as a part of their purchase.

  • Absorb Fee allows generous event hosts to pay ticketing fees themselves instead of passing them onto buyers.

  • Total refers to the base cost per ticket plus ticketing fees to be paid by the buyer. The total price is what your potential guests will see (and pay) to attend your event.

  • Donation enables you to collect voluntary donations from guests and automatically sets the ticket price to $0 when enabled. 


Ticket Availability, Standalone, Nested & Add-on Tickets

Availability dictates when tickets are editable (for you) and available for purchase (for guests) on your event page.

  • On Sale: The ticket type is editable and available for purchase on your event page. 

  • Limited Availability: The ticket type is editable and available for purchase for a set amount of time before becoming hidden.

  • Deleted: The ticket type is effectively in “draft” — nothing is actually being deleted. Guests can’t purchase it from your event page, and you won’t be able to modify it without changing its status to On Sale or Limited Availability. More on Deleted tickets here.

  • Standalone: This is the most common ticket type, serving as the basis for up-sell opportunities via nested and add-on tickets; standalone tickets generally imply that no upgrades or additional event privileges are being purchased. This ticket stands alone!

    • Nested tickets are the optional “children” of standalone tickets, enabling you to sell upgrades or special event privileges to guests as a separate line item. Nested tickets can only be applied to one type of ticket, so you’ll need to create one for each standalone ticket if choosing this option.

  • Add-on tickets are exactly like nested tickets except for two distinctions: they can be applied to multiple ticket types, and they appear as a “special” bonus when a guest chooses a parent ticket. More on the differences between nested and add-on tickets here.


Here’s how nested and add-on tickets differ visually from each other when guests go to buy them (and standalone tickets):



Common Custom Ticket Configurations

Check out a few examples of custom ticket types:

The Early Bird




The Upsell


Was this article helpful?
4 out of 6 found this helpful



Please sign in to leave a comment.