Intro to Splash's HubSpot Integration

Splash's integration with HubSpot is configured on an organization-level; this means that every event in your Splash organization will be tied to your HubSpot instance.

Currently, the integration is one-way; this means any event activity occurring in Splash, such as an RSVP, ticket purchase, check-in, unsubscribe, etc., will be sent over to HubSpot. 

When a guest's action is recorded in Splash, HubSpot will be prompted to create a new lead or contact or to update information for existing ones.

Note: The most powerful use of this integration is via the use of different workflows and custom fields.

If, for example, you create a custom field in HubSpot mapped to the status of your Splash guests (i.e. Invited, Attending, Checked-in, etc.), you'd be able to configure the integration on HubSpot's side to auto-associate the guest with a HubSpot campaign.


How it works

After you connect Splash to your HubSpot account, you're able to configure:

  1. Triggers - The actions in Splash that will send event and attendee information to HubSpot
  2. Field Mapping - The fields in HubSpot you'd like Splash data to be sent to

 
Triggers

The Splash triggers you are able to configure for associated with guest actions:

  • Guest is invited (sent an email)
  • Guest RSVPs or registers
  • Guest purchases a ticket
  • Guest checks in
  • Guest unsubscribes from an email


Field Mapping

Splash objects you can map to HubSpot fields are grouped into a few categories:

  1. Contact: Any information submitted via RSVP, registration, or ticket purchase, including responses to custom questions.

    Examples: First name, last name, email address, company, phone number, dietary restrictions, etc.

  2. Event: Information entered by a Splash user associated with an organization's events.

    Examples: Title, description, start date, end date, venue name, URL, city, state, event owner, etc.

  3. Ticket Order: Details of a ticket transaction, not including responses to ticket registration questions.

    Examples: Order Number, total, amount refunded, purchaser name, etc.

  4. RSVP: The Splash tracking link registered on.

    Note: This trigger only works if the guest registered via a tracking link.

  5. Custom: Custom can mean a lot of things, but the primary use of the Custom object is to send HubSpot attendee statuses. 


Continue Reading: Connecting Splash and HubSpot

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