Splash's integration with HubSpot can be configured at the event level or the organization level.

Currently, the integration is one-way; this means any event activity occurring in Splash, such as an RSVP, ticket purchase, check-in, unsubscribe, etc., will be sent over to HubSpot. 

When a guest's action is recorded in Splash, HubSpot will be prompted to create a new lead or contact or to update information for existing ones.

If, for example, you create a custom field in HubSpot mapped to the status of your Splash guests (i.e. Invited, Attending, Checked-in, etc.), you'd be able to configure the integration on HubSpot's side to auto-associate the guest with a HubSpot campaign.

How it works

After you connect Splash to your HubSpot account, you're able to configure:

1. Triggers - The actions in Splash that will send event and attendee information to HubSpot
   
2. Field Mapping - The fields in HubSpot you'd like Splash data to be sent to

Field Mapping

Splash objects you can map to HubSpot fields are grouped into a few categories:

1. Contact: Any information submitted via RSVP, registration, or ticket purchase, including responses to custom questions.
   
   Examples: First name, last name, email address, company, phone number, dietary restrictions, etc.
   
   
2. Event: Information entered by a Splash user associated with an organization's events.
   
   Examples: Title, description, start date, end date, venue name, URL, city, state, event owner, etc.
   
   
3. Ticket Order: Details of a ticket transaction, not including responses to ticket registration questions.
   
   Examples: Order Number, total, amount refunded, purchaser name, etc.
   
   
4. RSVP: The Splash tracking link registered on.
   
   Note: This trigger only works if the guest registered via a tracking link.
   
   
5. Custom: Custom can mean a lot of things, but the primary use of the Custom object is to send HubSpot attendee statuses. 

Continue Reading: Connecting Splash and HubSpot