Intro to Splash's Eloqua Integration

Splash's integration with Eloqua is configured on an organization-level; this means that every event in your Splash organization will be tied to your Eloqua instance.

Currently, the integration is one-way; this means any event activity occurring in Splash, such as an RSVP, ticket purchase, check-in, unsubscribe, etc., will be sent over to Eloqua. 

When a guest's action is recorded in Splash, Eloqua will be prompted to create a new lead or contact, or to update information for existing ones.

Learn more about the Eloqua Integration in the video below.



How it works

After you connect Splash to your Eloqua account, you're able to configure:

  1. Triggers - The actions in Splash that will send event and attendee information to Eloqua
  2. Field Mapping - The fields in Eloqua you'd like Splash data to be sent to

 
Triggers

The Splash triggers you are able to configure for associated with guest actions:

  • Guest is invited (sent an email)
  • Guest RSVPs or registers
  • Guest purchases a ticket
  • Guest checks in
  • Guest unsubscribes from an email


Field Mapping

Splash objects you can map to Eloqua fields are grouped into a few categories:

  1. Contact: Any information submitted via RSVP, registration, or ticket purchase, including responses to custom questions.

    Examples: First name, last name, email address, company, phone number, dietary restrictions, etc.

  2. Event: Information entered by a Splash user associated with an organization's events.

    Examples: Title, description, start date, end date, venue name, URL, city, state, event owner, etc.

  3. Ticket Order: Details of a ticket transaction, not including responses to ticket registration questions.

    Examples: Order Number, total, amount refunded, purchaser name, etc.

  4. RSVP: The Splash tracking link registered on.

    Note: This trigger only works if the guest registered via a tracking link.

  5. Custom: Custom can mean a lot of things, but the primary use of the Custom object is to send Eloqua attendee statuses. 
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