2. Campaign names, sender names, advanced tracking, and beyond

So you've created your perfect email design, congrats! Now let's chat nitty-gritty email details — the ones that sneakily have a profound effect on aspects of email both guest- and internal-facing.

This article will cover the following: Your email's campaign name, from field, sender address, subject line, calendar attachments, auto-population and personalization, and tracking links.

Let's dive in!


Campaign Name

The best event marketers cherish organization — herein lies the value of email campaign names.

Properly naming your campaign is key, neatly labeling all of your drafts and sent emails, especially for the purpose of understanding performance analytics across several different sends. 

Upon creating a new email, your campaign name will automatically generate as the name of the template you're using "at" the date and time:

 

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You're able to easily click in and edit this campaign name to be as specific as you'd like — i.e. "VIP Invitation" or "Awaiting Reply - 5 Days Out" —  to your sequence of emails.

Below, notice how neatly campaign names organize the Drafts, Scheduled or Sent tabs.

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From Field

By default, the sender name — what shows in the recipient's inbox — will populate with the full name of the event owner. 

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Just type directly into the From field to set a custom "From" name.

Pro tip: If you're creating email templates that will be used on future events by other team members, simply use the [event_hostname] personalization tag.


Sender Address

By default, the email address of the sender is: *InsertEventURL*@event.splashthat.com 

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If you're operating with Splash for Business, you can work with your Customer Success Manager to configure the sender address to be that of your company's domain. More info on that here!


Subject Line

This one's pretty straightforward; your subject line is of course easily customizable. But did you know that you can insert personalization tags, such as the recipient's first name?

Be wise with your words! A conversational tone can go a long way when it comes to avoiding the dreaded spam folder. For more tips on getting your email to hit the right place, check out this article

Calendar Attachment

The default setting on most email templates is to include a calendar attachment (.ics file). This will automatically pull the details of your event (time, place, event description, etc.) into an easy invite for your guests.

You will find this feature in the Advanced Options section below the right-side Layout panel. Here is where you can choose to attach or un-attach the calendar invite from your email.

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A few important notes on calendar attachments!

  • Splash allows you to customize your calendar description. See how to here.

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  • When a guest views this calendar file or attachment on their own calendar, it will automatically adjust to the guest's personal time zone settings. Want to know more? Check this out!
  • Calendar attachments will not automatically update if you make changes to your event time after a draft has been created or an email has been sent out. As part of your testing processes, make sure to give the calendar a close inspection.


Auto-population

Another advanced email option is to "auto-populate" a guest's RSVP form. This is great feature that makes the RSVP experience faster and more personalized.

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With our RSVP form auto-populate feature, guests you email through Splash will now see their first name, last name, email address, and previous responses filled out as soon as they click the RSVP button.

A few important notes when it comes to this feature:

  • You're free to include additional contact information (i.e. Company, Job Title) when uploading your recipient list (we'll get to that in a later chapter) and then include that information as questions in your RSVP form. When doing so, those fields will also auto-populate for your guests! Of course, they can edit/update as they'd like. 
  • There are unique tracking IDs in the emails that are tied to each email recipient. What does this mean? If a guest decides to forward this email invitation, the links in the emails will auto-populate with the original guest's information.


Tracking Links

If you've set up a tracking link to track the efficacy of a promotional channel or allow guests to purchase a specific ticket type, you'll want to be sure all hyperlinks in your email are pointing to the correct location.

Pro tip: Splash email templates hyperlink all images, buttons and any direct links. 

After you've properly located all hyperlinks, you can hop into each element's Link Settings and adjust as you prefer!

Looking for a shortcut to doing so? Check this out.

 

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Click to continue to Lesson 3: Email Design 101: Templates, imagery, spacing, personalization, and more

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