Bounced Emails: How to identify and correct for a cleaner guest list Follow
Ah, the infamous bounce. A typo, an unknown address, a server block - emails can bounce for a variety of reasons. This article will walk you through identifying the reason for the bounce, correcting the email address, and attempting a resend for RSVP events.
On this page:
- Why did my email bounce?
- How does a bounce affect my emails and event?
- How do I correct bounced email addresses for RSVP events?
- How do I correct bounced email addresses for a ticketed event?
Why did my email bounce?
When you send a guest an email and it bounces, that guest's email address is flagged as invalid in Splash and marked in red.
The specific reason for a bounced address will appear inside the guest's contact card, accessible from your Guest List.
Read about the different types of bounces that are possible.
How does a bounce affect my emails and event?
Once you send one email to an address and it bounces, the email address is automatically removed from any future email sent.
You'll be notified of these skipped emails pre-send in both the Recipients and Review stages.
How do I correct bounced email addresses for an RSVP event?
To identify and correct a bounced address on a specific email:
1. Select a Draft from your dashboard or create a new one, and head to the Recipients step.
2. Click on the number of bounced addresses in the top right.
3. All bounced addresses will appear in the window that opens.
4. Click directly on any email address to open the contact card. An alert will show at the bottom of the contact card with the bounced details including the date and time the email bounced as well as the reason it bounced.
5. In the top right, click edit to change or replace the guest's email address. The bounce details will also display when you hover over the blue question mark icon.
To view and correct all bounced addresses for your event:
1. In the Guests tab on your page's editing toolbar, select the Filters button in the Action bar.
2. Click on 'Email Campaign', then on 'Any Email' and finally on Bounced.
3. Select Invalid Email Address - The last email sent to this email address bounced.
4. Click Apply Filters and Save to view all bounced addresses in your guest list.
5. Click directly on any email address to open the contact card. An alert will show at the bottom of the contact card with the bounced details including the date and time the email bounced as well as the reason it bounced.
6. In the top right, click Edit to change or replace the guest's email address. The bounce details will also display when you hover over the blue question mark icon.
Sometimes, the reason a perfectly valid email bounced on your first attempt was corrected. Maybe you sent to an email address that didn't exist – but now it does.
If that's the case, you can individually or mass remove Splash's invalid flag. This will allow you to re-send the email to your bounced recipient(s).
Warning: Removing the invalid flag for a guest can only be done for appropriate invalid reasons. If a guest has unsubscribed from your event notifications, you may not remove the invalid flag. This ensures your compliance with GDPR requirements. To learn more about GDPR requirements, check out the GDPR & Event Marketing Toolkit. |
To remove an invalid flag:
- Select one (or many) guests.
- Click More Actions.
- Select Remove current invalid flags.
How do I correct bounced email addresses for a ticketed event?
Currently, removing the invalid tag is not available within ticketed events like it is for RSVP events.
However, we do offer a workaround for removing invalid flags through an RSVP event:
- Export the attendee list from the RSVPs tab of your event.
- Create a new "test" RSVP Event.
- In the Guests tab, use the Add button to import the CSV file of guests.
- Select these guests as No Status so that no confirmation email is sent to them.
- Once the guests have imported, then you can follow the same steps of removing the invalid flags:
- In the Guests tab on your page's editing toolbar, select the Filters button in the Action bar.
- SelectInvalid Email Address - Last email sent to this email address bounced.
- Click Apply Filters and Save to view all bounced addresses in your guest list.
- Select one (or many) guests.
- Click More Actions.
- Select Remove current invalid flags.
Once removed from the test RSVP event, you can email from the main event successfully.
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