Nobody loves a well designed invitation as much as we do; but, under the right circumstances, for the right event, the Plain Text email can be devastatingly effective.

It's strength? Intimacy and simplicity. 

Paired with a person's name in the "From" field, this stripped down missive — especially for reminders and thank you notes — is known for superior click-through rates. 

That's right: Our analysis shows that plain-text messages — which look identical to emails sent from Gmail or Outlook — foster the highest level of engagement. 

By popular request, this simple new template can be found in your event's Email tab in the Start Fresh section. Learn more about how to get started here.